Select any one of the following starter bullet point sections. review

 

Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

  • Many people have participated in a market research survey at some time in their lives. With reference to any survey that you actively participated in, discuss the questions that follow. If you have not experienced a market research survey, take a survey on the Internet:
    • Evaluate how effective the survey was in measuring how you felt about a product.
    • Explain whether you feel your response in the survey helped improve or will improve the product being marketed.
    • Describe how you might have gathered information differently so that the survey was more effective.
  • Explain why it is important for marketers to monitor current trends in marketing. How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?
  • When Henry Ford marketed the Model T a hundred years ago, he stated customers could have any color they wanted as long as it was black. We have come a long way since then. The types and variety of cars have exploded, and now cars are available in a multitude of colors.
    • Identify the different segments of the automobile market.
    • Discuss the types of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. What are the benefits for the auto companies to segment the market? Give reasons for your answer.
    • Determine if it is possible for a company to attract customers from one market segment into another market segment and still earn a profit. Explain why.
  • Martin Lindstrom wrote a book called Buyology describing how marketers use state-of-the-art medical devices to measure how brain activity changes and is stimulated by advertising. The goal is to understand how advertising directly impacts brain activity in order for marketers to develop more effective advertisements, which (theoretically) no one will be able to resist.
    • Assess each of these strategies and provide an example for each category.
    • Out of the four strategies, choose a strategy that best suits growth in a company of your choice and justify how you would use this strategy.
    • 700-800 WORDS. AT LEAST 3 REFERENCES WITH URLS PLEASE. JUST CHOOSE ONE BULLET POINT. APA FORMAT. NO COVER PAGE.

PART 2

  • Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.
    • Perceived value of a product is directly related to its perceived quality and inversely related to its price.
    • Assuming that we keep the perceived quality constant, explain what would happen to the perceived value of the product if we increase its price.
    • Explain what will happen if we decrease its price.
    • Conversely, if we keep the price constant, explain what will happen to the product’s perceived value if we increase its perceived quality.
    • Explain what will happen if we decrease its perceived quality.
    • As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high-income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition, select a method to measure the effectiveness of the mailer. Make reasonable assumptions.
    • Using your selected method, how will you measure the effectiveness of the advertisement flyer?
    • Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice.
    • A free-market national economy is experiencing a recession with no apparent end in sight. Determine what two pricing objectives you would recommend for producers of goods and services in the country. Explain why you would recommend these two pricing objectives.
    • Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer.
    • Identify three internal and three external factors influencing the setting of prices. Discuss how each of these factors influences the price of a service.
    • 700-800 WORDS. AT LEAST 3 REFERENCES WITH URLS PLEASE. JUST CHOOSE ONE BULLET POINT. APA FORMAT. NO COVER PAGE.

PART 3

Project: Creating the Communication Strategy

This course has a major project assignment due in Week 5. It will take more than a week’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.

Using the same organization, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.

  • First, you will synthesize the key insights you have learned during the past five weeks.
  • Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation.

The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:

  • The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.
  • Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.

    In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

1: SUMMARY OF KEY INSIGHTS FROM THE COURSE PROJECT TO DATE

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

  • New Mission; New Product/Service (2 slides)
    • Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.
    • Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.
  • Service Delivery Enhancements (2 slides)
    • Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.
    • Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

2: COMMUNICATION STRATEGY

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

  • Advertisement (5–7 slides)
    • Propose an advertisement featuring the new (improved) services and containing the following elements:
      • A headline
      • A subhead line
      • A brand–positioning statement
      • An artwork
      • A layout
    • Justify traditional and nontraditional channels to carry the advertisement.
    • In the notes section, justify your channel selection. Use research to support your work.
  • Pricing (2–3 slides)
    • Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
    • In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
  • Conclusion (1 slide)
    • Conclude with a statement positioning the brand around the new service delivery.
    • In the notes section, defend the statement. Support your work with research.

SUBMISSIONS DETAILS:

  • The presentation should be 12 to 15 slides in length.
  • Place any references on the last slide, using APA style.

NEED COVER SLIDE 12-15 SLIDES. REFERENCES IN APA FORMAT. THIS INFORMATION IS ALREADY DONE. YOU HAVE ALREADY DONE THE WORK IT JUST NEEDS TO BE PUT IN A POWER POINT PRESENTATION.

REFERENCES SHOULD LOOK SOMETHING LIKE THIS AND YOU MAY USE THE SAME REFERENCES YOU ALREADY HAVE FROM THE SAME ASSIGNMENTS YOU WILL BE USING INFORMATION FROM FOR THE PRESENTATION

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management. Boston, MA: Cengage Learning.

https://www.gartner.com/en

https://www.nytimes.com/2017/11/06/world/apple-taxes-jersey.html